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MoFilm “Enjoy Your Power” Competition Entry
MOFILM was conceived during an interview between founder Jeffrey Merrihue and Robert Redford about creativity and storytelling at the 2006 Marketing 50 CMO conference in San Francisco. It came to life in 2007 as a ‘Global Short Film Festival’, an artistic collaboration between Redford’s Sundance Film Festival and the GSM Association. MOFILM ran its first global video contest at Cannes for advertising in 2009, with a dozen brands taking part including Doritos, HP, AT&T, Vodafone and Visa.
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